Free Buyer Persona Template

B2B Buyer Persona Example
Successful businesses are built on deep understandings of their target groups. Capture the insights you need with this template.
B2B Buyer Persona Example
5/5

“This buyer persona template helps you to capture important insights into your target groups.”

More effective buyer persona's

Do buyer persona's right

Capture valuable market insights

The Buyer Persona Template for ...

Corporates.

Improve your marketing and sales process

Understand your target groups

Scale-Ups.

Scale-up marketing and sales activities

Better internal communication

Start-ups.

Test your business model

Capture insights of potential customer groups

How-to create Buyer Persona's?

3 steps to creating effective Buyer Persona's.

1. Buyer Persona Research.

Start gathering information about your target group. Base your buyer persona as much as possible on real conversations with your target group.

2. Create your Buyer Persona.

Create a first version of your buyer persona with this template. Improve your buyer persona over time as you learn more about your target group.

3. Improve your marketing.

Make your marketing more effective by using the insights of your buyer persona’s into your messaging and marketing campaigns.

What should Buyer Persona's include?

The 7 elements of effective Buyer Persona's explained.

Give your buyer persona a personality. Describe the personal character traits and its demographic details, like the age and city of your buyer persona.

What is your buyer persona trying to achieve in its personal life and work? List the relevant personal goals for your industry, business and products/services. Try list at least 3 items.

Which challenges does your buyer persona have in realising its personal goals? List practical barriers, e.g. budget limitations of, as well as psychological barriers, e.g. doubts and uncertainties. Try to list at least 5 items.

When your buyer persona accomplishes its personal goals, what does his or her life look like? What does your buyer persona see and hear? List the tangible elements of success as well as the psychological elements of succes.

Who does your buyer persona need to take into account when buying your product or service? List all the relevant people here.

Which information sources does your buyer persona use to evaluate a purchase of your product or service? List the content types and channels, the more specific the better.

List the products and services your buyer persona buys to achieve its goals, overcome personal challenges and create success. List both your own relevant products, and other products and services.

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B2B Buyer Persona Example
B2B Buyer Persona Example

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5/5

“This buyer persona template helps you to capture important insights into your target groups.”

FAQ’s about Buyer Persona's.

Buyer persona’s are semi-fictional representations of your most important target groups. They give insights into the personal goals they try to reach, or the problems they want to solve.

Having good buyer persona’s help you make your business and marketing more customer focused. You will know how to position your company as the solution to customer problems, or as the enabler of reaching their goal. Any business who succeeds in doing this will see interest in their business grow.

The 3 most important things your buyer persona should include are:

1. Personal bio

Give your buyer persona a personality. Describe the personal character traits and its demographic details, like the age and city of your buyer persona.

2. Personal bio

What is your buyer persona trying to achieve in its personal life and work? List the relevant personal goals for your industry, business and products/services. Try list at least 3 items.

3. Personal challenges

Which challenges does your buyer persona have in realising its personal goals? List practical barriers, e.g. budget limitations of, as well as psychological barriers, e.g. doubts and uncertainties. Try to list at least 5 items.

Additionally, the following buyer persona items could be valuable insights for your marketing:

4. What success looks like

When your buyer persona accomplishes its personal goals, what does his or her life look like? What does your buyer persona see and hear? List the tangible elements of success as well as the psychological elements of succes.

5. People that influence

Who does your buyer persona need to take into account when buying your product or service? List all the relevant people here.

6. Channels that influence

Which information sources does your buyer persona use to evaluate a purchase of your product or service? List the content types and channels, the more specific the better.

7. Relevant products or services

List the products and services your buyer persona buys to achieve its goals, overcome personal challenges and create success. List both your own relevant products, and other products and services.

8. Objections

Which objections do you hear often from this buyer persona type? Writing these down will help you to pro-actively create content to overcome these objections on your website or in your marketing campaigns.

Buyer persona’s are the start of any creative marketing process. Imagine that the need arises to create new marketing collateral, like a new e-mail campaign, a website, a flyer, or a blog article. You first determine the target group of your marketing collateral, and look at the corresponding buyer persona. You then let the buyer persona inspire you on which topics and headlines to choose, which sentences to write, and which visuals are appealing. You create through the eyes of your buyer persona.

Businesses need Buyer Persona’s of their most important target groups; the decision makers who have the most influence over the purchase decision of your product or service.

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